Lucy, the pink star mascot of the Gleam programming language, with a small smile

Lucy the Gleam Mascot

Name: Lucy the Gleam Mascot
Brand: hipstuff

Lucy, the pink star at the centre of Gleam's branding, on socks. Recognised by roughly one person per conference — but recognised properly, which is the entire point.

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Printed and shipped by the marketplace. Prices and delivery vary by region.

Available on: socks, t-shirt
Technology: Gleam
Style: mascot, playful

Socks are an underrated format for niche mascots. Nobody is going to interrogate your sock choices, and the people who do recognise Lucy will be disproportionately pleased about it.

Gleam is small enough that wearing its mascot still functions as a signal rather than a brand.